Rozsh

Rozsh is a contemporary beverage brand bringing the traditional Baltic fermented drink kvas to a modern audience. With origins dating back to the Middle Ages, kvas holds deep cultural significance in Eastern Europe and is widely regarded as a national staple in both Russia and Ukraine. The Rozsh brand identity draws from this heritage while reinterpreting it through a modern design lens, incorporating visual influences from Russian art movements ranging from avant-garde to expressionism. The result is a brand that honors the drink’s historical roots while presenting it in a refined, culturally rich, and globally relevant way.