Azalea

Azalea is a mobile-first floral shopping platform designed to make buying flowers feel intuitive, personal, and enjoyable. By combining guided discovery, customizable arrangements, and budget-conscious options, the app removes the uncertainty and frustration often associated with floral purchasing. Rooted in the symbolic meaning of care, renewal, and individuality, Azalea empowers users to explore fresh and dried florals, express their creativity, and confidently select arrangements that fit their style, occasion, and story—transforming flower shopping into a thoughtful and accessible experience.