The Trippy Chicken

The Trippy Chicken is a conceptual food truck brand that explores how bold, expressive design can coexist with sustainable packaging solutions. Drawing inspiration from ’90s color palettes, German Expressionism, and hand-drawn typography, the brand uses playful, “trippy” visuals to stand out while addressing the environmental impact of traditional takeout materials.

By reducing reliance on single-use plastics and excessive packaging, the project challenges the norms of to-go food design and asks whether sustainability can be both functional and visually compelling. Through thoughtful pattern development and audience-driven branding, The Trippy Chicken presents a fresh, environmentally conscious approach to food truck packaging that is as memorable as it is responsible.